Billions of pounds are generated each year for the economy from the result of barbershops retailing additional products from their shops. So if there’s one thing which grinds the gears of the barbershop owners, it is hearing their customers say “look, your products are cheaper on Amazon”. Or even worse, barbershop owners don’t even find out that their customers do in fact go home and buy their stocked products off Amazon because the typical customer doesn’t have the guts to come in for a haircut and awkwardly shout about it. In light of this, it’s easy for barbers to get mad when they see Amazon prices and generalize the issue and say that this is simply Amazon’s fault, and professional products should be salon only, and not be on Amazon as well. But surely barbers would get more value from the big consumer lead brands who can control their Amazon prices?
First, let’s understand how Amazon works. Over the last 25 years, Amazon has turned into one of the most competitive retail market places we all know and love to use today. As product consumer we search for the goods we want, and just like magic, we are shown the lowest and most competitive prices. From the seller’s perspective, who are sourcing in-demand goods from a wholesaler or manufacturer, Amazon sellers are in direct competition with any other seller. Generally, only the seller offering the lowest price, will make the sale. From the manufacturer’s perspective, they take orders off Amazon sellers and public wholesalers in order to offer their products to the biggest possible audience at the lowest prices.
We know Amazon naturally puts pressure on the sellers to be the cheapest, meaning products in the long term should sell faster for the manufacturer. But unfortunately, this means barbers cannot compete without When raising the issue with industry leaders, I spoke with Stefan Michaels, who operates FinestBarbers.com a professional online wholesaler and marketing business whose partners and supplies “only the world’s finest” barbershop owners. Stefan told me how their Finest Barbers business strategy actually exempts them and Finest Barbers clients from this common issue of finding it cheaper on Amazon.working for hugely reduced margins and by keeping up to date with the daily Amazon price wars.
When raising the issue with industry leaders, I spoke with Stefan Michaels, who operates FinestBarbers.com a professional online wholesaler and marketing business that partners and supplies “only the world’s finest” barbershop owners. Stefan told me how their Finest Barbers business strategy actually exempts them and Finest Barbers clients from this common issue of finding it cheaper on Amazon.
Before we set up FinestBarbers.com we wanted to make sure we had an exclusive contract with the biggest and “finest” quality in-demand consumer manufacturers. After months of research, we couldn’t find anything better than Hairbond United Kingdom products. Hairbond is a UK brand which has been running for over 10 years now, comes jam-packed with great consumer feedback, especially high repurchase rates as well as tonnes of celebrity endorsements. So moving forward we have agreed on an exclusive contract, which puts Finest Barber in full control whilst offering full stability and long term guarantees for the Hairbond United Kingdom brand. Today, as a premium wholesaler, FinestBarbers.com is the only place you can pick up Hairbond products at trade pricing if you are a business.
Our Finest Barbers barbershop partners have the confidence that we always act in their best interests at all times and to overcome this issue, we explain why we have exclusively only partnered with just one high-quality Amazon seller who sells the products at full suggested retail prices. There is no seller competition. The prices are what they are. This is what they are worth. This also means our Hairbond Educators have peace of mind and are in complete control when it comes to the discounting of any products. A majority of our Finest Barbers partners will proudly tell you that they are happy to sell Hairbond products cheaper than Amazon, so not the other way round.
So if you are a frustrated barber, finding your margins are squeezed by Amazon sellers, my advice is to look for big consumer loved profitable brands, who can show you how they control their online pricing.